Luke 9:23-26
[23]And he said to them all, If any man will come after me, let him deny himself, and take up his cross daily, and follow me.
[24]For whosoever will save his life shall lose it: but whosoever will lose his life for my sake, the same shall save it.
[25]For what is a man advantaged, if he gain the whole world, and lose himself, or be cast away?