A 35-year-old Mars Bar has been found during a house clearance in Scunthorpe ( England ) sparking claims that it highlights the effects of shrinkflation.
Victoria Gordon, who runs a cleaning service, spotted the bar while clearing out a hoarder's house, noticing it was almost the length of her hand. The 1991 wrapper shows a weight of 62.5g, compared with today's Mars Bar at just 40g, a difference of over 20g.
A Mars spokesperson said the company has made a number of updates to its bar sizes and packaging over the past 35 years to reflect consumer demand, alongside factors including manufacturing costs and the price of cocoa. Gordon, who posts hoarding clear-out videos online, said she nearly threw the bar in the skip but is now considering taking it on a UK tour after the post went viral.